What if the most influential name in all-star cheer history wasn’t someone you saw on stage, but someone behind the scenes, writing the blueprint for how the industry runs today? In this episode, Jason sits down with Stacey Rowe, author, gym owner, business strategist, and organizational genius to unpack the untold story of how all-star cheer evolved from wrestling mats to red carpets. Whether you're a coach, athlete, or gym owner, if you've ever wondered how your favorite gym or event got started, this episode shows you the blood, sweat, and spreadsheets behind the scenes.

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

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Are you unintentionally sabotaging the exact life lessons you signed your kid up for in cheer? As the sport of All-Star cheer continues to grow, so do the stakes, and the emotions. Whether you're a parent new to the world of cheer or a seasoned vet, it's easy to lose sight of why you enrolled your athlete in the first place. This episode dives deep into the motivations behind putting kids in cheer, and how parents sometimes unknowingly block the very growth they hoped for.

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Do unfollows on social media really mean drama in the cheer world? Or is it just self-care in disguise? When a cheer gym unfollows a family online, is it a petty move… or a healthy boundary? In this candid, laugh-filled episode, Jason Larkins sits down with Kristen Wheeler (aka “K-Dub” of the Cheer Mom Blog and Podcast) to dive deep into the emotional maze of social media, gym loyalty, and assumptions in the competitive cheer world. Whether you're a coach, a parent, or a cheerleader yourself, these are questions you've likely faced—or will soon.

Inside this episode, you’ll discover:

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

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Are you unintentionally sabotaging your child’s chances of getting into, and affording, the college of their dreams? Most parents and student-athletes overlook the financial, academic, and emotional groundwork that needs to be laid years in advance. Whether your child is in middle school, high school, or their senior year, there are critical steps you must take to avoid debt and maximize opportunities.

Discover why starting the college planning process in middle school can save your family tens of thousands of dollars.

Learn how to avoid the most common mistakes when choosing colleges based on hype, beach views, or Instagram-worthy dorms.

Uncover actionable strategies to position your student as a standout applicant – whether they're a cheerleader, leader, or community service warrior.

Press play now to learn from College Ready founder Shellee Howard and set your student up for college success, without crushing debt.

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Submit a Question of the Week ⁠⁠⁠⁠

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

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Are you or your athlete dreaming of cheering in college but feel completely lost on where to start? The college cheer recruitment process has changed dramatically and most parents and athletes have no idea what it really takes to stand out anymore. Whether you're just starting high school or entering your senior year, knowing when to start, what skills matter, and how to make a lasting impression can be the difference between making the team or missing the opportunity.

Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

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Can a seven-year-old really belong on the same team as a sixteen-year-old and what happens when the rules allow it? Cheerleading is evolving fast and not always in ways that benefit the athletes. Whether you're a parent, coach, or athlete, the new age grids, open divisions, and the rise of the Pro Cheer League could directly impact your program's future. If you've ever questioned how fairness, safety, and opportunity intersect in this sport, this episode gives you the full story.

Hear why Lauren Bryant believes the Pro Cheer League could be the game-changer cheerleading needs and why Varsity might be the only company that could pull it off.

Get a front-row seat to the limited division controversy and why some gyms believe rules aren’t just guidelines they’re strategy.

Discover the serious concerns behind new age grid changes and why they may do more harm than good, especially for youth athletes.

Tap play to hear a smart, honest, and fired-up conversation that every cheer professional, parent, and athlete needs to hear right now.

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What happens when a world-class cheer program faces the unthinkable just days before Worlds? In this powerful conversation, Jason sits down with California All Stars Black Ops coaches Neda and Mike to talk about their journey through triumphs, near tragedy, and the unwavering spirit that keeps them, and their athletes, pushing the limits. From building one of the most iconic teams to navigating a medical emergency that left Mike fighting for his life, this episode is a masterclass in resilience, leadership, and the deeper life lessons cheer can teach.

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Why do some cheer athletes get stuck in the same spot year after year, while others soar center stage? If you're a cheer coach, parent, or athlete navigating choreography season, this episode dives deep into the unspoken decisions behind routine placements, choreography strategy, and music production timelines. Whether you're thrilled or disappointed by a role this season, there’s valuable insight here to understand the “why” behind it all.

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast

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Are You Losing Points at Competitions Without Even Realizing It? Navigating the world of cheer scoring can feel like decoding a secret language... until now. In this episode, we pull back the curtain on the mysterious and often misunderstood AccuScore process, giving you the insider knowledge most coaches wish they had years ago.

Learn the crucial role AccuScore plays at events and how to avoid the most common mistakes that cost teams points. Discover the mindset and preparation coaches need to walk into the scoring room with clarity, confidence, and strategy. And hear directly from Kelly Proctor, Scoring Experience Specialist for Varsity, as she shares behind-the-scenes truths, do’s and don’ts, and how to build a relationship with your scoring rep that sets your team up for success.

Press play to find out how to make scoring your secret weapon this season.

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How do the top tumbling coaches balance private lessons, team goals, and class structure to create champions? If you’re struggling to figure out the best training approach for your athletes, or if you’re a parent or coach wondering why progression feels stalled, this episode unpacks the real talk behind what works, what doesn’t, and how to fix it. Whether you’re running a gym or leading classes, understanding these philosophies could be the key to leveling up your entire program.

Tap play now to learn how elite tumbling coaches are creating next-level athletes through structure, culture, and clarity.

You can support this podcast by making donations here⁠⁠⁠⁠

Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast

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