What does it take to transition from a baseball player to the President of Varsity Spirit, one of the biggest names in cheerleading? Find out how Bill Seely navigated this incredible journey!

Whether you're a coach, parent, or athlete, you've seen the massive influence Varsity has on the cheerleading world. In this episode, Bill Seely shares his unique perspective on the industry's challenges and what it takes to lead and shape the future of cheerleading, all while maintaining core values.

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast

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Ever wondered what goes into designing the perfect championship ring for your cheer team, and how those rings can capture the memories and hard work behind every win? If you're a cheer coach, gym owner, or parent, you know how important it is for your athletes to feel recognized and celebrated. This episode shows how Evolve's creative approach to championship ring design helps bring that recognition to life in a way that's both unique and affordable. You'll discover how Evolve transitioned from manufacturing graduation products to becoming innovators in the championship ring market. You'll hear about Santwon's intricate design process and how he collaborates with teams to create rings that evoke pride and excitement. Lastly, you'll learn how Evolve is pushing boundaries in both design and accessibility, making their rings available to cheer teams of all sizes.

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast

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Ever wondered why some allstar cheerleading teams thrive while others struggle despite having the same rules in place? In this episode, cheerleading coach Jason Larkins and cheer mom Brittany dive into the real reasons why rules without consequences fail to create discipline in athletes. Whether you're a coach looking to strengthen team culture or a parent wanting to understand coaching decisions better, this episode will give you insights into why accountability and communication are key to success.

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Ever feel like the pressures of allstar cheerleading—whether as a coach or a parent—are getting overwhelming? Do you struggle with finding the right balance between pushing your athletes and letting them enjoy the sport?

In this episode, Jason Larkins and B. Moore tackle the tough challenges that cheer parents and coaches face every day. From understanding how to hold athletes accountable without pushing them too far, to navigating the complexities of scoresheets and competition bids, they address the very issues you deal with on a daily basis, giving you strategies to help your athletes thrive while keeping a healthy perspective.

By listening, you'll learn:

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast

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In this episode, Jason Larkins and Brittany Moore discuss the unexpected decision of Brittany's daughter, Rylin, to quit cheerleading. They also talk about Jason's progress on his book and the disappointment of American Cheer not getting into Spirit Sports Duel in the Desert, and dealing with the aftermath of the decision. They also talk about the proposed changes to the age grid and how that will impact your gym.

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast

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In this episode, Jason Larkins interviews Debbie Love world famous tumbling coach. Debbie discusses her journey in cheerleading and coaching, from learning tumbling in her backyard to coaching at the University of Kentucky. She emphasizes the importance of starting young athletes off correctly and not rushing their progress. Debbie also shares her experiences working with different age groups, from preschoolers to high schoolers, and the unique challenges and joys of each group. She talks about her website, the Love of Tumbling, and how she created it to provide accessible resources for coaches. Debbie also highlights the responsibility of coaches to educate themselves and understand the developmental stages and emotions of their athletes.

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast

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Have you ever wondered how the Cheer Extreme we know and love rose to prominence? What role did their mother play in shaping their business practices and coaching philosophies? In this episode, Jason Larkins dives deep into the journey of Kelly Helton and Courtney Smith-Pope, the sister-owners behind the powerhouse gym Cheer Extreme, who have mastered the art of balancing discipline, organization, and integrity in their businesses with the guidance of their mother Betsy.

For gym owners, coaches, and cheer parents alike, understanding the foundations that built Cheer Extreme can provide valuable insights into building a successful program. Whether you're struggling with maintaining consistency or seeking to instill strong values in your athletes, this episode offers practical advice and inspirational stories that directly address these challenges.

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast

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In this mini episode, Jason Larkins interview Alexa Huff, owner of Rival Athletics as they cover topics related to coaching, vision, winning routines, industry standards, and advice for young coaches. They dive into the importance of setting clear expectations, creating vision for athletes, and the significance of hard work and dedication. The conversation also explores the need to eliminate the idea of one gym being the best fit for every kid, the value of coaching individual children differently, and the importance of avoiding a victim mentality. Additionally, it emphasizes the phrase 'It's not a coincidence' as a motivational tool for athletes.

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast

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In this mini episode, Jason Larkins interviews Kasey Cloutier as she shares her coaching techniques, and strategies for maintaining high-quality practices and performances. They dive into the use of resources, simple drills, time management, and the challenges of being an underdog in the industry.

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast

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In this mini episode, Noël Roberts Coley, owner of Diamonds All Stars, shares insights on growth, handling comparison, inspiring athletes, finding joy, and keeping standards in the cheerleading industry. She emphasizes the importance of focusing on personal growth and being true to oneself rather than comparing to others. Noël also highlights the significance of building relationships with athletes and creating a positive and supportive environment. She encourages gym owners to prioritize the journey and find joy in the process rather than solely focusing on the end result. Additionally, Noël discusses the importance of maintaining high standards and setting clear expectations for athletes and parents.

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Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast

Support this podcast: https://podcasters.spotify.com/pod/show/jasonlarkins/support