Varsity Brands settled a class action  lawsuit for over $82 million dollars and cheer moms across the country are getting checks in the mail; some to the tune of THOUSANDS of dollars.

But what does this mean for you? Are you suddenly entitled to a check? And why did Varsity settle at all? This episode breaks down some of the facts surrounding the lawsuit, the settlement, and who’s cashing in on it.

Mentioned in this Episode: 

Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

Enter Code: CHEERMOMPOD for a discount at tccjewelry.com 

The Cheer Mom Podcast Episode 97: A Look at Varsity Brands from its Humble Beginnings to a Multi-Billion Dollar Enterprise

https://www.cheerantitrustsettlement.com/important-documents

Official settlement press release 

Original Lawsuit

Settlement Filing

Sportico Article About Settlement

https://www.cheerantitrustsettlement.com/faqs

Settlement Agreement

Announcement of Sale to KKR

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The cheer world lost a true legend. Here's why Jeff Webb's impact will never be forgotten.

Jeff Webb, known as the father of modern cheerleading, passed away recently in a tragic accident. His legacy shaped the cheer industry, pushing for cheerleading to be recognized globally, even aiming for the Olympics.

Many might have mixed feelings about his business dealings, but one thing is clear: those who knew him respect him deeply. His dedication inspired countless individuals to pursue careers in cheerleading.

I had the honor of interviewing him once, and even during a technical glitch, he insisted on coming back to finish our conversation. That commitment speaks volumes about his character.

Let’s remember him not just for his contributions, but for the genuine person he was.

Listen to my full conversation with him in this episode.

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Pounding head, aching feet, raspy voice, and you're just over it. Here's how to get over that awful "cheer hangover" after a big competition weekend.

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Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

Mentioned in this episode:

Biggest Cheer Events

KBH Convention Center plans

Pain relieving gel (affilliate link)

Dirty Dr Pepper Recipe:

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Kristen talks with Pro Cheer League official, Lark Wood, where they discuss the inception of the elements of a Pro Cheer League match, and the challenges faced in establishing a new competitive cheerleading format. They delve into the importance of athlete safety, the collaborative efforts between referees and athletes, and the feedback received on various games. Lark shares insights on the design of games, the excitement surrounding the league, and the community's response to the new format.

Mentioned in this episode:

https://www.instagram.com/reel/DUUD6KZkcjI/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Enter code: CHEERMOMPOD at TCCJewelry.com for a discount!

Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

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In this conversation, Kevin Jones discusses the upcoming Tournament of Champions, an invite-only cheerleading event that focuses on recognizing teams based on their skill level rather than age or division. He explains the selection process for teams, the competition format, and the significance of the event's timing and location. Additionally, he introduces the new mascots, Rex and Ruby, and highlights the collaboration with the Glow Tour. The conversation also touches on the All-Star Premieres and the new send-off events designed to celebrate teams before their end-of-season competitions. Kevin shares his perspective on the evolving landscape of cheerleading events and the opportunities they create for athletes.

Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

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In this episode, Kristen talks about what it means to stay grounded when the world — and the cheer industry — feels chaotic. From lighting candles and eating chocolate as tiny acts of rebellion against overwhelm, to navigating the nonstop noise of Pinterest-perfect hair and competition season intensity, this is part life reset and part cheer industry deep dive. She covers updates in the industry, including NCAA status for one part of the sport, and recent tension between Rebel and Varsity.

She breaks down:

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Enter code: CHEERMOMPOD at TCCJewelry.com for a discount

Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

https://www.ncaa.org/news/2026/1/16/media-center-ncaa-to-add-four-new-championships.aspx#:~:text=championship:%20Spring%202027.-,What%20they're%20saying:,stunt%2C%20visit%20stuntthesport.org.

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Kristen dives into something we don’t talk about nearly enough: hormones. She breaks down the four phases of a woman’s menstrual cycle and how each one can impact energy, mood, focus, and performance — both on and off the mat. This episode is all about awareness over judgment, and learning to work with our bodies instead of being frustrated by them. Kristen encourages athletes (and moms) to extend a little more grace, understand what’s happening beneath the surface, and find simple ways to support physical and emotional well-being throughout the month.

Become a member of The Cheer Mom Podcast! 

Enter code: CHEERMOMPOD at TCCJewelry.com for a discount!

Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

Mentioned in this episode: 

https://healthy.kaiserpermanente.org/health-wellness/healtharticle.phases-of-the-menstrual-cycle

Menstrual Cycle Tracking App

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Enter CHEERMOMPOD at TCCJewelry.com for 15% off your entire order!

Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

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In this episode of the Cheer Mom Podcast, Kristen heads to Indianapolis for the very first Pro Cheer League match and gives a play-by-play that’s part recap, part cultural moment. From unexpected games and skill evaluations to the very real realization that cheer might be entering its “professional era,” the event unfolds in real time. Along the way, Kristen chats with athletes, parents, and the people shaping the future of the sport—including Commissioner John Newby and cheer icons Victor and Kristen Rosario—about what the PCL could mean for cheer as a whole. The verdict? The crowd is into it, the potential is big, and while there’s room to tweak a few things, the energy feels like the start of something worth paying attention to.

Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

More about the Pro Cheer League:

https://podcasts.apple.com/us/podcast/7-things-the-cheer-industry-needs-to-know-about-the/id1510402862?i=1000714468738

https://podcasts.apple.com/us/podcast/inside-the-pro-cheer-league-with-commissioner-john-newby/id1636965477?i=1000739617596

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In this episode, Kristen dives into what cheer families should realistically expect from gym owners—and what they shouldn’t. Drawing from personal experience and conversations within the cheer community, she unpacks the importance of clear communication, strong core values, and transparency in leadership. Kristen discusses why accountability, openness to feedback, and personalized coaching matter, while also acknowledging the real business challenges gym owners face.

Mentioned in this episode:

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Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

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