Birthday parties aren’t just a fun add-on—they’re one of the highest-margin, lowest-stress income streams in your gym (if you do it right).

Open houses are soooo worth it, but you can't just wing it anymore. In this episode, learn how to plan one that drives signups, fills classes, and doesn’t end with three toddlers and a confused grandparent wandering around your lobby. We cover timing, marketing, setup, and converting visitors into athletes—without wasting time or money.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down one of the biggest frustrations cheer gym owners face: “Where is all my money going?” Dan dives into the real numbers behind cheer gym expenses, how to identify hidden costs, and why a full gym doesn’t always mean a full bank account. If you’ve ever wondered why you're working so hard but not seeing the financial return, this honest and practical episode is a must-listen.

In this episode, we talk to a former cheer mom turned all star director who’s gone from planning goodie bags to running staff meetings, and trust me—she’s bringing the kind of advice that only comes from living it: chaos, competitions, and all. We dive into what parents need to know about coaches—and vice versa—and the nonstop madness of keeping a gym running in an industry that never slows down. She spills the real challenges, the things no one prepares you for, and how she somehow keeps it all together (hint: it’s not easy).