In this thought-provoking episode of the Cheer Biz Podcast, Dan Cotton gets real about a hard truth—most of us, even successful gym owners, don’t know nearly as much as we think we do. Sharing his own humbling experiences, Dan explores why continuous learning is critical to staying competitive in a rapidly changing business world. From the game-changing potential of AI and lead nurture systems to better use of technology, sales techniques, and business strategy, Dan emphasizes how important it is to keep leveling up your knowledge. He explains why being open to learning (even from 27-year-old tech whizzes) can transform your business—and how to do it through free resources, podcasts, or expert coaching. Whether you're a rookie owner or a seasoned vet, this episode will inspire you to sharpen your skills and embrace the mindset that the more you know, the more you realize how much there is to learn.