The MotUS Edge

Are parents putting too much pressure on young athletes? How can coaches handle difficult parents while building a positive team culture?

On this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Sean Timmons welcome Jen Fry, former Division I volleyball coach, leadership consultant, and author of Before You Blame the Coach: A Parent's Guide to Conflict, Perspective, and Pressure in Youth Sports.

Together, they tackle the challenges of youth sports parenting, unrealistic expectations, rising costs, and the importance of teaching young athletes independence, accountability, and conflict resolution. Jen shares practical strategies for improving parent-coach communication, setting healthy boundaries, managing disappointment, and creating a positive sports experience.

Discover why sometimes the best thing parents can do for their athletes is step back and let them grow.

✅Perfect for cheerleading and dance gym owners, youth sports coaches, athletic directors, sports parents, and club sports leaders looking to improve parent communication, reduce conflict, manage expectations, develop confident athletes, and build a healthier, more successful team culture.

Connect with Jen:

https://jenfrytalks.com

https://www.linkedin.com/in/jenfry13/?isSelfProfile=false

https://www.youtube.com/@jenfrytalks

Before You Blame The Coach:

https://www.amazon.com/Before-You-Blame-Coach-Perspective/dp/B0H5YVWLLX

I Said NO:

https://www.amazon.com/Said-NO-Boundaries-No-Bullsh-Unbothered/dp/B0F9Y2W4Z5

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | [email protected]

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

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Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

Health insurance can be one of the most confusing—and expensive—parts of running a small business. So how do you provide valuable benefits for your employees without watching healthcare costs eat away at your bottom line?

On this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons sit down with Brian Calvert, owner of Business Health Market and host of Health Insurance Doesn't Have to Suck Podcast. Brian breaks down health insurance for small business owners in language normal humans can actually understand.

They discuss small business health insurance options, high vs. low deductible plans, HSAs, employee health benefits, marketplace coverage, self-funded and level-funded plans, provider networks, and how employers can use benefits to recruit and retain great employees. Brian also explains why the cheapest health insurance plan isn't always the best choice—and what business owners should consider before choosing coverage.

✅Perfect for cheer and dance gym owners, studio owners, youth sports business owners, entrepreneurs, and small business leaders who want to better understand employee health insurance, control benefit costs, and make smarter decisions for their businesses and teams.

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | [email protected]

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

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Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

On this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons sit down with elite performance and mindset coach Jen Graffice, founder of Q Life, to explore the psychology behind mental blocks, confidence, pressure, fear of failure, and peak performance in youth sports.

Jen explains why a mental block may have very little to do with the skill itself, how parents and coaches can unintentionally add pressure, and why building confidence requires more than telling an athlete to "just do it." The conversation also dives into work-life balance for high achievers, intentional mindset practices, handling competition pressure, and the powerful idea of **normalizing failure to build resilience**.

You'll hear practical strategies for helping athletes regulate pressure, develop courage, learn from mistakes, and become stronger competitors—without making winning the only measure of success.

✅Perfect for cheer gym owners, coaches, youth sports leaders, parents, and athletes who want to better understand mental blocks, athlete confidence, sports psychology, performance anxiety, resilience, and how to create healthier high-performance environments.**

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | [email protected]

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

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Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

The holiday season doesn't have to mean slower revenue for your cheer gym. In this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons share practical, creative ways cheer gym owners and youth sports facilities can increase revenue during the holidays while strengthening their gym community.

From Halloween events, haunted houses, holiday camps, Black Friday "shop till you drop" clinics, Christmas markets, Santa workshops, parent nights out, New Year's Eve events, and seasonal fundraisers, the crew digs into ideas they've actually seen work in gyms. They also discuss using holiday events to attract new families, involve staff in generating fresh ideas, create community partnerships, and turn unused gym time into additional revenue.

But the holidays aren't only about making extra money. Stacy, Casey, and Sean also talk about gratitude, remembering your "why," celebrating the good moments, and recognizing the impact youth sports leaders have on athletes and their families. Their challenge? Start writing down three things you're grateful for each day—and see what happens when gratitude becomes intentional.

✅ Perfect for cheer gym owners, youth sports business owners, coaches, program directors, and facility managers looking for holiday marketing ideas, additional revenue streams, creative gym events, community engagement strategies, and practical ways to finish the year strong.

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | [email protected]

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

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Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

On this episode of The MotUS Edge Podcast, Stacy Rowe and Sean Timmons sit down with Rommel Osuna, Tumbling Director at World Cup New Jersey and creator of TumbleCon and Tumble for Troops, to talk about coaching, education, tumbling technique, athlete safety, and the power of sharing knowledge throughout the cheerleading industry.

Rommel shares how TumbleCon grew from conversations among some of the industry's leading tumbling coaches into a hands-on educational conference where coaches learn different approaches to teaching, spotting, drills, and skill development. The conversation explores why there is no single way to coach every athlete—and why the best coaches never stop learning.

Rommel also shares the inspiring story behind Tumble for Troops, a nonprofit that brings cheer gyms together to raise money for veteran-focused charities. What began as one Veterans Day open gym in New Jersey has grown into a nationwide effort that has donated more than $150,000 to organizations supporting veterans.

Plus, hear what's ahead for TumbleCon, including continued events in Texas, Georgia, and Arizona, possible expansion into the Northeast, and potential international locations in Canada and the UK.

This episode is perfect for cheer coaches, tumbling instructors, gym owners, program directors, and youth sports professionals looking to improve coaching techniques, develop safer athletes, invest in staff education, and build a stronger coaching culture.

Information About Tumble Con:

Instagram: https://www.instagram.com/tumblecon/

Facebook: https://www.facebook.com/profile.php?id=61555446814662

Website: https://tumble-con.com/

Information About Tumble for Troops:

Instagram: https://www.instagram.com/tumble4troops/

Facebook: https://www.facebook.com/profile.php?id=100079119097090

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | [email protected]

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

*******************************************

Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

What does it really take to grow a successful cheer gym—and keep athletes and families coming back year after year?

Recorded live at the MotUS Business Expo, Casey Jones sits down with experienced cheer gym owners and directors Mallory Ortiz, Randy Dickie, and Pam Puckett for candid conversations about the business behind All Star cheerleading. They dive into athlete retention, enrollment, gym pricing, staffing, leadership, facility growth, customer experience, gym owner burnout, and why success goes far beyond trophies and wins.

You'll hear why retaining athletes may matter more than constantly chasing new enrollment, when gym owners should consider raising prices, how to build a strong staff, why owners need to work on the business instead of constantly working in it, and how creating an experience athletes love can drive long-term growth.

The group also discusses the changing future of All Star cheer, balancing competitive success with athlete development, investing in facilities and equipment, and the lessons learned from decades of owning and operating successful cheer programs.

Perfect for: All Star cheer gym owners, cheer gym directors, coaches, youth sports business owners, program managers, and anyone looking for practical strategies to improve athlete retention, grow enrollment, strengthen gym culture, build a better staff, and create a more sustainable and profitable cheerleading business.

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | [email protected]

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

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Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

What does it really take to grow a successful cheer gym business? Sometimes the best ideas, partnerships, and breakthroughs happen outside the classroom—and in the conversations between cheer industry leaders.

In this special live episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons come together in Nashville at the MotUS Business Expo to talk about cheer gym growth, leadership, networking, collaboration, and the value of learning from other business owners.

They also pull several friends from across the cheerleading industry into the conversation, including Jason Larkins of Let's Talk Cheer, Carly Jasper of Premier Athletics Kentucky, Alex Gaggioli of CheerTheory, and Carly Byman of Varsity All Star. From first jobs and unexpected career paths to karaoke songs and the future of cheer and dance, this episode gives listeners a fun, behind-the-scenes look at the people who help move the industry forward.

Stacy, Casey, and Sean also share what they're looking forward to at the MotUS Business Expo, why face-to-face networking matters for cheer gym owners, the power of learning from other businesses, and the excitement surrounding the inaugural Cheer & Dance NOVAS.

This episode is perfect for cheer gym owners, all star cheer coaches, program directors, youth sports business owners, event producers, and cheer and dance professionals looking for business growth ideas, stronger industry connections, leadership insight, and a little fun along the way.

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | [email protected]

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

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Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

Why can an All Star cheer team score a 98 one weekend and a 96 the next—even with a stronger routine?

In this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons sit down with Tannaz Kirichkow, owner of the California All-Stars, for a candid conversation about one of the most debated topics in competitive cheerleading: scoring and judging consistency.

The group discusses subjective scoring, judge education, technique and execution scores, the challenges of AccuScore, differences between regular-season and Worlds scoring, and why better communication between coaches, judges, and event producers could benefit the entire sport. They also explore the realities of judging hundreds of competitions each season and whether additional training, certification, and experienced judging panels could create greater consistency.

Tannaz also shares lessons from building the California All-Stars into a powerhouse with 88 World Championship medals, including 31 gold medals. Her advice for gym owners? Success takes patience, consistency, strong culture, trust, delegation, and a willingness to keep building brick by brick.

✅Perfect for All Star cheer gym owners, coaches, program directors, event producers, judges, cheer parents, and youth sports leaders who want to better understand competitive cheer scoring while building stronger athletes, teams, and organizations.

For More information on The MotUS Business Expo:

https://www.joinmotus.com/business-expo

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | [email protected]

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

*******************************************

Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

What makes a successful cheer gym last for decades while others struggle to survive? Stacy Rowe, Casey Jones, and Sean Timmons tackle one of the biggest challenges facing All Star cheer leaders: balancing elite team success with long-term program growth. They discuss athlete progression, youth development, level placement, parent expectations, Worlds teams, competition structure, and how gym owners can avoid common mistakes that lead to declining programs.

Whether you're building athletes from the ground up or trying to strengthen your gym culture, this episode offers practical insights on creating sustainable success without sacrificing the future of your program.

✅Perfect for: Cheer gym owners, All Star coaches, program directors, youth sports business owners, and leaders looking to build stronger teams, develop athletes the right way, and create lasting success in competitive cheer.

For More information on The MotUS Business Expo:

https://www.joinmotus.com/business-expo

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | [email protected]

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

*******************************************

Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

Can your mindset truly transform your health, business, and life? In this inspiring episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, Sean Timmons, and special guest Nicole Kernohan—TEDx speaker, high-performance coach, and bestselling author of Audacious Joy—explore the powerful connection between mindset, resilience, gratitude, and peak performance.

Nicole shares her extraordinary journey from being partially paralyzed after a multiple sclerosis diagnosis to living symptom-free for more than 20 years, revealing how belief, gratitude, and intentional thinking reshaped her future. Together, the hosts discuss overcoming adversity, breaking limiting beliefs, avoiding perfectionism, and creating lasting success through consistent mental habits.

This episode is perfect for cheer gym owners, dance studio owners, youth sports coaches, entrepreneurs, business leaders, parents, and anyone looking to build resilience, improve leadership, and unlock higher performance through a stronger mindset.

For More information on The MotUS Business Expo:

https://www.joinmotus.com/business-expo

Here is where you can find more about Nicole:

Website: https://nicolekernohan.com/

Facebook: https://www.facebook.com/nicole.kernohan10

YouTube: https://www.youtube.com/watch?v=eZ8E8qYEwlI&t=3s

Instagram: https://www.instagram.com/nicole_kernohan

LinkedIn: https://www.linkedin.com/in/nicole-kernohan-27266824

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | [email protected]

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

*******************************************

Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds