In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Tiffany Hayes Wood, the founder and owner of Chico Cheer, to talk about her 20-year journey building one of Northern California’s most respected cheer programs.

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down one of the most overlooked marketing skills in the cheer industry—how to build a proper hook.

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into one of the most powerful leadership lessons from Legacy by James Kerr—the story of how the New Zealand All Blacks reinvented their team culture and built one of the most successful dynasties in sports history.

In this episode of the Cheer Biz Podcast, host Dan Cotton tackles one of the toughest parts of owning a business—getting a bad Google review.

In this episode of the Cheer Biz Podcast, host Dan Cotton gives his unfiltered response to a viral post on Crazy Moms of Cheer that’s been shaking up the industry.

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down a 10-minute tactic that every cheer gym owner needs to master—how to raise your prices without losing clients.

In this powerful episode of the Cheer Biz Podcast, host Dan Cotton opens up about one of the hardest seasons of his entrepreneurial journey—burnout.

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down the real reasons cheer gym owners and entrepreneurs struggle with delegation—and how to finally get it right.

In this quick-hit episode of the Cheer Biz Podcast, host Dan Cotton breaks down one of the most powerful — yet overlooked — tactics for cheer gym owners: building your email list.

In this episode of the Cheer Biz Podcast, host Dan Cotton explores the complex balance between freedom of speech and business ownership. While the Constitution protects free expression, business owners quickly learn that words carry consequences when customers, staff, and the public are watching.