In this episode of Dance Studio Owner Life Coaching, Ginger sits down with Dana VanPell, owner of A Step in Time Dance Center in New Jersey. Dana shares what it was like to run her studio feeling overwhelmed, disorganized, and stuck in a constant cycle of stress, and how coaching helped her create more clarity, confidence, and peace in both her business and personal life.
With 25 years of studio ownership behind her, Dana opens up about the pressure to keep reinventing the wheel, the challenge of comparing herself to other studio owners, and the mindset shift that helped her trust herself again. She also shares practical changes she has made in her studio, from systems and hiring to costume payments and summer planning, and why support has made such a difference.
This conversation is honest, encouraging, and full of reminders that growth does not always mean doing everything differently. Sometimes it means trusting what already works and making thoughtful improvements one step at a time.
About Dana
Dana has over 25 years of experience in dance education and has devoted her career to inspiring dancers of all ages and skill levels. She is the owner and studio director of A Step in Time Dance Center, established in 2001. At the age of 16, Ms. Dana was a principal dancer for the New Jersey Tap Ensemble, training under renowned legends such as Gregory Hines, Savion Glover, Deborah Mitchell, and Karen Callaway. She furthered her dance education at Mercer County College, focusing on modern dance and ballet.
As the founder of ASIT, Ms. Dana has guided countless students from the ages of three through their senior year of high school. Many of her students have gone on to join collegiate dance teams, pursue professional dance careers, and even become studio owners themselves. Ms. Dana is passionate about creating a welcoming and supportive environment where students can advance their technique, express their creativity, build confidence, and, most importantly, discover their love for dance. She remains committed to her own professional growth through online programs, which enhance both her personal knowledge and studio management skills, ultimately benefiting her students. Looking ahead, Ms. Dana is excited to continue guiding the next generation of dancers at ASIT and to share her passion for dance with the community for many years to come.
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Our next cohort begins April 7, 2026