Nonprofit professionals have a lot of responsibilities. One of those is organizing the resources on their website. However, this is usually not their top priority.

A poorly organized site can lead to visitor confusion, frustration, and abandonment. If you want to educate, engage, and turn your visitors into donors, this isn’t what you’re looking for.

In this episode, Spencer shows you how to reorganize your site to encourage patients to browse other pages.

Resources:

• Companion article: How to Organize Patient Resources: A Field Guide for Nonprofit Professionals [Part 4]
• Service: UX Research & Content Strategy