When you’ve got 15 seconds of precious airtime to fill but a total of four seconds of actual content, you do what you have to do. The Head On people decided to loop those precious four seconds over and over, creating one of the most weirdly memorable but understandably irritating commercials of the mid-2000s.

We watched this Head On commercial on loop! Apply directly to your eyes!

Aaron Littleton hosts and eats sharp things. John Hurst co-hosts and eats a Happy Meal.

http://www.videodeathloop.com/wp-content/uploads/2018/11/VDL181109.mp3

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