Your Marketing Mates

S2E7 - How to make WIIN-ing YouTube ads


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A lot of you have been asking us for advice on marketing tools and tips, particularly around YouTube and video advertising. You ask we listen mates!

We recently did a presentation at Orange Digital on YouTube advertising and in this episode, we’re breaking down our handy ‘WIIN’ framework for creating effective YouTube ads:

  1. Woo them in the audition
  2. Identify your brand in a natural way
  3. Involve your audience with the different elements
  4. Next steps - what’s the CTA?

The Dior ads we mention in this episode are linked below. We encourage you to watch them using the WIIN framework as a reference.

  • Miss Dior ad v1 
  • Miss Dior ad v2 

...

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Your Marketing MatesBy Isabelle Debnam & Liz Ballantyne