Just in time for National Blue Jeans Day, “History Factory Plugged In” welcomes Levi Strauss & Co historian and archives manager Tracey Panek. She and host Jason Dressel, CEO of History Factory, discuss the globally known heritage brand’s origins during the gold rush of 1849 and the birth of the modern blue jeans that would ultimately take the pop culture and fashion world by storm.

Company history comes alive with “History Factory Plugged In.” We explore the rich heritage of major organizations in this thought-provoking podcast. If you have questions, comments or ideas to share, please email us at [email protected].