ecommert Podcast

S2E9 - Part 1: Jessica Wegner, Douglas - Unlocking Beauty's Future: Jessica Wegner on Harnessing Retail Media and First-Party Data to Drive Growth at Douglas

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Retail media is transforming the way brands connect with consumers, and Douglas is at the forefront of this revolution. In this episode, we sit down with Jessica Wegner, Head of Global Retail Media at Douglas, to explore how retail media is reshaping the beauty industry, the power of first-party data, and the future of digital advertising.

🔍 What you'll learn in this episode:

✔️ How Douglas built a retail media powerhouse across multiple markets ✔️ The role of first-party data in driving brand growth ✔️ Why retail media is a must-have in today's marketing mix ✔️ How beauty brands can leverage data-driven insights for success ✔️ The biggest challenges & opportunities in retail media today

Whether you're a brand, marketer, or e-commerce professional, this episode is packed with insights on how retail media can drive real results.

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ecommert PodcastBy Mert Damlapinar
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