Trev & Steve discuss their experiences with content creation, the impact of algorithms on viewership, and the challenges of navigating political and economic changes in the marketing landscape.  They discuss the general trends they’ve seen within organic views from YouTube Shorts, to YouTube and Spotify and how they’ve been approaching growing the podcast. 

They then explore the evolving role of AI in marketing and search, and reflect on the implications of AI advancements for the future of digital marketing and consumer behavior.

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Steve:

https://collective42.com/

Trevor:

https://www.r40collective.com/

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