What does it take to transform a legacy agency into a modern growth engine? In this episode of Leverage for Growth, Jesse Gilmore sits down with Chad Bauer, CEO of one of Baltimore's oldest advertising firms, SR&B Advertising, to unpack how he transitioned from inheriting a 60-year-old agency to leading it into a new era of innovation, culture, and brand-driven growth. Chad shares hard-won lessons on leadership—like learning to delegate, saying no to protect your vision, and why overthinking can slow you down. He also breaks down the shift from performance marketing to true brand building, and what it means to create a team that feels empowered to contribute. If you're scaling an agency, navigating a family business, or wrestling with letting go of the day-to-day, this conversation is packed with insight. 🔹 Legacy vs. reinvention 🔹 Delegation and the power of trust 🔹 Brand depth over performance noise 🔹 Communicating vision that drives culture 🔹 Building a destination workplace