🎙️ In this episode of Leverage for Growth, Jesse Gilmore sits down with James Lincoln—founder of Goodly—to unpack the real metric that matters: freedom.

🚀 What started as a side hustle during James's MBA turned into a thriving agency doing $40K+ months. But what truly drove him wasn't money—it was the desire for time freedom, autonomy, and a business that supported the life he actually wanted.

👉 You'll hear how James:

Built an agency while balancing school, a job, and two kids

Delegated early by necessity, not luxury Learned to trade revenue for life ownership

Built global teams without sacrificing quality

Accidentally scaled into something sustainable—and freeing

💡 Whether you're stuck in the grind or scaling with intention, this episode will shift how you think about success, ownership, and the role your business plays in your life.

🎧 Hit play and discover why freedom might be the most important KPI you're not tracking.