<p>For firms operating in the B2B sphere Customer Experience Management (CEM) can be a key differentiator in a competitive marketplace.</p> <p>Chris Radetts from Liverpool University outlines some of the key dimensions in CEM that Managers need to understand.</p>

For firms operating in the B2B sphere Customer Experience Management (CEM) can be a key differentiator in a competitive marketplace. Chris Radetts from Liverpool University outlines some of the key dimensions in CEM that Managers need to understand.

s3 e15: B2B CEM Managerial Implications

Hosted by Kris Oldland, Editor-in-Chief, Field Service News the Field Service Podcast brings you interviews with leading figures within the field service and wider customer service world with a focus on understanding service excellence and the technology that is driving it forwards

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s3 e15: B2B CEM Managerial Implications

s3 e15: B2B CEM Managerial Implications