In this episode….we’re going to pull teeth….wait, wait, we mean manage up as a marketer. 

What is actually going on when your boss is disagreeing with you? Let's explore this oh-so familiar situation and take a look at what's really going wrong, and what we can do about it.

Get ready for:

- A marketer trying to expand a CFO’s view beyond PPC.

- A lesson from Trevor Noah in understanding your boss

- Strategies for bridging the gap between your marketing expertise and your boss's belief system

- Several points of view on how to influence your boss

- A discussion on your boss’s belief system and when it is too deeply entrenched

- The reality of changing belief structures. How to do it and your likelihood of success.

This episode is hosted by:

Brand Strategist Jack Ferguson

And

Product Marketer Alex Urquhart

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