We all know the goal is the same—drive results.

But when it comes to promoting products versus services, the game changes. In this episode, we dive into the differences with real life examples to draw upon.

After all, we all know it’s not just about the product or service—it’s about how you approach the messaging, and the strategy behind it.

What we cover:

• A story of a software developer rebranding as an education app developer, and how that led to more sales.
  
  
• Why we believe industry experience helps sell to clients but doesn’t make a marketer better at their job.
  
  
• Different marketing strategies we’ve utilised for professional services versus product-based businesses, using an engineering company as an example.
  
  
• Challenges we’ve witnessed promoting service based businesses which have a broad range of offerings.
  
  
• Examples of successful marketing strategies for service-based businesses

This episode is hosted by:

Brand Strategist Jack Ferguson

and

Product Marketing Specialist Alex Urquhart.

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