In this episode of the podcast we dive into a fascinating concept that could explain why your marketing job feels misaligned or difficult.

We explore the idea of company "orientation," how a company’s focus and cultural direction can shape your experience as a marketer.

From sales-focused companies to product-driven organisations, we'll break down 4 distinct orientations and how they impact everything from internal communications to strategic decisions. 

Plus, we’ll discuss how understanding your company's orientation can help you thrive, or decide if it’s time to move on.

We cover:

• The concept of every company having an orientation
• The 4 main orientations 
• Why marketers should be aware of their company's orientation to decide if they can work within it or if it's time to move on.
• The orientation Jack believes marketers thrive in and why
• The misuse of AI in products, often leading to complications rather than solutions.
• Why Google Plus as a product was too internally focused and ultimately failed.
• How Zappos was customer-oriented, a marketer’s delight, and focused on customer service rather than the product.

This episode is co-hosted by:

Brand Strategist Jack Ferguson

and

Product Marketing Specialist Alex Urquhart

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