Partnerships: everyone says you have to do them. 

But most of that advice is dangerously naive, bordering on incompetent. 

This episode discusses self-serving agendas and ineffectual approaches that tanked collaborations, as well as successful partnerships that drove great commercial outcomes (and why). 

Listen in and hear:

• How a software company and a diversity & inclusion service provider created a successful partnership by filling each other's gaps. 
  
  
• How a software company and a service company thrived by filling each other's competency gaps. 
  
  
• How partnering with drafters allowed an engineering software company to bypass 10 barriers to entry. 
  
  
• The Accountant/Cleaner Catastrophe: One of the worst partnership ideas we've ever seen. 
  
  
• An example of a software development company successfully partnering with UX agencies.
  
  
• Terrible advice a business coach publicly gave on partnerships.

This episode was co-hosted by:

Brand Strategist Jack Ferguson

and

Product Marketing Specialist Alex Urquhart

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Find Alex on LinkedIn here

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