In this episode, Jack and Ben share real marketing campaigns that backfired, and discuss how complex interdependencies across teams, tools, and timelines can sabotage best-laid plans.

From production mishaps to broken sales handovers, we explore how weak links can unravel an entire campaign.

Listen in and hear how:

• A $200,000 lead gen campaign was derailed by red tape and poor follow-up.
  
  
• A major production shoot was ruined by a $50 microphone.
  
  
• Poor lighting choices made an entire government video unusable (and what saved the project).
  
  
• A cyclone and a young marketer managing a food brand lead to one very misguided tweet.
  
  
• How subtle technical lighting details compromised an entire creative project.
  
  
• An agency's pay-per-lead model collapsed under misaligned ownership in the buying process.

This episode was co-hosted by:

Brand Strategist Jack Ferguson

And

Ecommerce Marketing Specialist Ben Reeves

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Ben on LinkedIn here: Ben Reeves | LinkedIn

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Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Ben’s website here: https://benreeves.co/