Every marketer knows positioning is crucial, but explaining that to stakeholders is often met with blank stares or polite nods. 

In this episode, we’ll share an effective analogy that helps stakeholders get it.

We’ll cover:

• Why most brands confuse company, brand, and product positioning, and how to untangle them
  
  
• The ‘Queensland Analogy’ that makes positioning land with non-marketers
  
  
• How to explain positioning as a driver of choice, not just communication
  
  
• How to make stakeholders see positioning as a commercial decision, not as a creative one

Whether you’re trying to reposition your company or simply tired of fighting for strategic clarity, this episode gives you a straightforward way to make the value of positioning obvious.

This episode was hosted by:

Jack Ferguson - Host of The Push and Brand Strategist

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