Every marketer has faced it, clients convinced marketing should be a quick fix or a single big idea. In this episode, we discuss challenges with non-marketer persuasion, and why alignment and expectation management matter more.

This episode was co-hosted by Brand Strategist Jack Ferguson and E-commerce specialist Ben Reeves.

They discuss:

• How Ben’s client claimed his one “big marketing idea” worked, and whether his claim stands up to scrutiny

• How Ben missed out on hiring a top UX designer after a client insisted on an unnecessary last-minute “vibe check”

• How Ben’s retail client demanded that digital ads drove only online sales (not offline) and how he responded

• How Jack was asked to hire a PPC freelancer, then held accountable for results on a campaign he wasn’t managing

• How Ben rebuilt a company’s digital operations from scratch after realising they were running campaigns through WhatsApp chats and iMessage threads

• How Ben navigated his marketing role when one founder exited, roles shifted, and he had to play goalkeeper, midfielder, and striker all at once

• How Ben fought constant scope creep when “North Stars” kept changing 

• How Jack and Ben discovered that much of a marketer’s work is invisible: fixing fundamentals, plugging holes, and preventing breakdowns that clients never see

Helpful Links:

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Ben on LinkedIn here: Ben Reeves | LinkedIn

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: https://www.instagram.com/bethepush

Visit The Push website here: https://bethepush.com/

Visit Jack’s personal website here: Brand Strategist: Marketing Consultancy — Jack Ferguson

Visit Ben’s website here: https://benreeves.co/