Building a brand is hard enough; but when you’re a marketer, the challenge intensifies. You feel the pressure to be perfect, and every misstep feels like you “should’ve known better.” 

Brand Strategist Jack Ferguson and Founder of the Marketing Club Chanel Clark co-host this episode.

In this episode, Chanel shares how leaning into authenticity and vulnerability, rather than perfection, built her credibility, grew the Marketing Club to 10,000 members, and turned simple diary-style LinkedIn posts into a fully booked consultancy and speaking opportunities with Google and SXSW.

The episode covers:

• How Jack accidentally picked a fight on LinkedIn and went viral
  
  
• How Chanel and Jack’s discomfort around talking about personal achievements makes self-promotion feel unnatural
  
  
• How Chanel has noticed marketing professionals struggle to transition from promoting others to promoting themselves
  
  
• The pressure Chanel believes marketers feel to present a perfect, polished image online
  
  
• How Chanel launched the Marketing Club from a simple Slack community and grew it to 10,000 members in two and a half years
  
  
• How Chanel’s public disclosure of losing $80,000 in her first year of business became a powerful LinkedIn post
  
  
• Chanel’s experience running a successful consulting business for 18 months without a website
  
  
• How Chanel built a personal brand by documenting her marketing journey through “diary entries” on LinkedIn
  
  
• How Chanel overcame her initial discomfort with self-promotion by being authentically vulnerable online
  
  
• How Chanel became fully booked within a month of launching her consultancy
  
  
• How Chanel grew her profile to secure speaking slots at SXSW and Google

Find links to Jack's and Chanel's online profiles below:

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Chanel on LinkedIn here: Chanel Clark | LinkedIn

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: https://www.instagram.com/bethepush

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: https://jackferguson.co/

Visit Chanel’s website here: Chanel Clark - Marketing Consultant

Visit The Marketing Club’s website here: The Marketing Club

Follow The Marketing Club on Instagram: Instagram

Follow The Marketing Club on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz