With 2 million businesses in Australia and most brands blending into a sea of sameness, is uniqueness even achievable, or worth chasing? 

In this solo episode, Jack Ferguson unpacks what the data says about meaningful differentiation (spoiler: only 5–10% of brands get there), explores why most brands blur together, and introduces the idea of “demand point constellations” as a pathway to true brand growth. 

If you’re a senior marketer wrestling with strategy, stakeholder persuasion, or simply trying to build something that stands apart, this episode will give you fresh angles and practical ways to think about brand value beyond the usual “point of difference” clichés. 

Hosted by:

Jack Ferguson - Host of The Push, and Brand Strategist

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

Studies/posts referenced in episode:

Evidence concerning the importance of perceived brand differentiation: https://www.marketingscience.info/wp-content/uploads/staff/2015/08/different.pdf

The myth of brand differentiation: Consumers believe that only 5% of brands are unique. What do you do if you’re in the 95%?

Household brands losing ground Deloitte reports: America's Household Brands Losing Ground, Deloitte Reports

Havas Meaningful Brand Survey: Inside Havas' Meaningful Brands 2023 report– adobo Magazine

Brands proven to grow 5x faster when meaningfully different: Brands proven to grow 5X faster when meaningfully different: Kantar

What makes brands grow like crazy? https://lnkd.in/p/gsddA6QA