Marketing careers don’t stall by accident; they stall because the way agencies hire, reward, and manage talent leaves a lot to be desired.

This episode is co-hosted by:

- Brand Strategist Jack Ferguson 

and 

- Fractal Marketing Agency Owner Gerard Doyle

Here’s what the episode covers:

• Gerard shares a story of how a prominent brand fired an agency in the midst of a talent shortage, only for it to backfire
• Gerard explains why the best marketers are often the first to leave when agency redundancies hit, and what the early warning signs of an agency on the slide are.
• Gerard explains why junior marketers should avoid recruiters, and why senior marketers should engage them instead
• Gerard shares the hard truth about why agencies are often hired as a client’s “job insurance” and what that reveals about power dynamics, blame-shifting, and agency-client relationships.
• Jack talks about wildly overloaded marketing JDs and how it is all too common at the moment
• Gerard discusses how FIFA ticket purchases can be a ‘job security test’ and what it says about generational differences in career confidence
• Gerard talks about why he thinks pay secrecy fuels turnover, and how transparent pay could fix it
• Gerard discusses the importance of highlighting the quiet achievers in marketing agencies instead of rewarding the squeaky wheels

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/

Find Gerard on LinkedIn here: https://www.linkedin.com/in/gerarddoyle/

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush/

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

Visit Gerard’s website here: The Startup Marketing Agency for Founders and Entrepreneurs – Helping Entrepreneurs find customers for their amazing services and inspiring solutions