The Push

S3 E50: Lessons from 50 Podcast Episodes: Production Costs, Most-Downloaded Episodes and How Podcasts Attract Clients


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The Push has hit Episode 50 for Season 3!

With 99% of podcasts not making it past Episode 20, we thought this was a great opportunity to stop and reflect.

Listen in as your host Jack Ferguson shares 50 lessons from producing 50 episodes! 

He covers:

  • Our podcast tech stack
  • How much it costs to produce and promote the podcast every year
  • What the season’s most downloaded episodes are
  • The number of views Season 3 podcast content has on YouTube
  • How the podcast has attracted clients
  • Tactics that were effective for promotion, and those that weren’t
  • How listener feedback has been utilised to improve the podcast over time
  • How the podcast was named and the origins of the brand ‘The Push’
  • Decisions that have been made about the future of the podcast

Helpful Links:

Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push

Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

...more
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The PushBy Jack Ferguson


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