Two marketers who never planned to be marketers break down exactly how they fell into the industry. One came through science. One came through life coaching. Both arrived here by accident.

Jack Ferguson and Ben Reeves are this episode's co-hosts.

Listen in to hear:

• How and why Jack lost money on his very first client
  
  
• How a podcaster launched Ben’s marketing career
  
  
• How different Jack found the automatic respect given to marketer's vs those with a scientific background
  
  
• The story behind Ben’s first client and why that business never scaled
  
  
• The moment Jack realised he was a marketer before he understood what it was
  
  
• How Ben ended up in marketing despite having no career plan to do so
  
  
• The challenges Jack faced shifting from scientific, evidence-based thinking to an opinion driven industry
  
  
• Why Ben walked away from hospitality to try life coaching before becoming a marketer
  
  
• How scientific thinking still shapes Jack’s brand strategy work today
  
  
• How a decade across agencies, tech and brand has shaped Ben’s entire marketing worldview

This episode pulls back the curtain on how Ben and Jack both got started in marketing.

About your co-hosts:

Jack Ferguson is an evidence-based brand strategist

Ben Reeves is an experienced ecommerce strategist

Helpful Links:

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Ben on LinkedIn here: Ben Reeves | LinkedIn

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: https://bethepush.com/

Visit Jack’s personal website here: https://jackferguson.co/

Visit Ben’s website here: https://benreeves.co/