In this episode, Brand Strategist Jack Ferguson discusses sonic branding and the new opportunities that are emerging for marketers with AI.

Jack recently created a song for his own brand using AI which sparked a bigger conversation about sonic branding, accessibility, and audio ownership. Sound is one of the most underused brand assets available today and smaller brands have more access than ever.

Jack discusses:

- AI-generated music and the associated considerations for brands

- How AI can be used to make broader auditory assets

- Why hearing is one of the most stimulus-efficient channels humans have

- How audio is becoming more accessible for smaller brands

- Magnum’s ASMR strategy

- Why the opportunity is with hearing compared to the other “always-on” senses

- Many real-world brand examples and case studies

Jack’s Links:

-  LinkedIn Profile

- Jack’s Personal Website

The Push Links:

- Follow The Push on LinkedIn

- Find The Push on YouTube  

- Follow The Push on TikTok

- Follow The Push on Instagram

- Visit The Push Website

Resources Mentioned:

- Pizza Before The Hut

- Dominos Phrase

- Keno Jingle

- Microsoft Startup Sounds

- Magnum ASMR

- Rivers Advertisements

- Toyota's Sonic Branding Guide

- AO, Let’s Go Jingle

- McDonald’s I’m Loving It Jingle

- Suno