Sonder & Salt

S3 E9: How to make the perfect gluten-free doughnut feat. Borough 22


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Today, Malaika and Harleigh are joined by special guest Ryan Panchoo. Ryan is the owner, founder and product developer at Borough 22 - home of Malaika’s favourite gluten free doughnuts. Borough 22 has been awarded a Great Taste Award for their baked gluten-free and vegan doughnut, and also a Free From Product of the Year Award in 2023 for the classic fried doughnut. On this episode Ryan shares the story of the business, and the behind the scenes of product development and business ownership.

Order certified gluten-free and vegan Borough 23 doughnuts directly at https://www.borough22.com/ or on the And Dine app.
Borough 22 retails in Selfridges London and various independent coffee shops and bakeries across London. Follow @borough22 on Instagram to find the nearest retailer near you.

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Timestamps:

00:00:00 - Welcome Ryan

00:00:34 - Who is Ryan Panchoo?

00:02:00 - What is Borough 22? 

00:12:42 - What does Borough 22 make? 

00:14:46 - How do you develop a Free From Product of the Year? 

00:21:53 - What does it take to grow and scale a food business? 

00:23:56 - Malaika’s love of Borough 22 Doughnuts 

00:25:25 - Obsession and precision 

00:27:48 - How to not let greed effect business growth 

00:30:48 - How to become a certified gluten-free food vendor 

00:44:00 - Ryan’s controversial opinion 

00:50:44 - Ryan’s guilty pleasure

00:53:07 - Where to find Borough 22

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Sonder & SaltBy Malaika Malz and Harleigh Reid