Amazon is a platform. Though we are starting to see others following this business model, Amazon offers a scale unrivaled. But if you’ve created a great brand and want to extend your offering, there’s clearly an opportunity to leverage your brand equity and customer base to create a network and ecosystem that supports services or products.  We discuss the real opportunities Amazon has found.

 There are 4 types of business models. Asset Builders. Service Providers. Technology Creators. Network Orchestrators. Amazon is the ultimate Network Orchestrator through a platform that allows participants to interact or transact with many other members of the network through content, services and physical goods. Amazon delivers value through connectivity.

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RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz

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• Michael Cooke is our brilliant sound engineer and editor
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