Is low signal content really the answer for follower engagement? Adam Ryan has some strong feelings around playing to the lowest common denominator. Find out more.

Adam gets straight into a subject all media companies should be talking about. In this 5-minute episode he talks clickbait, creating content with one person in mind, and how negative signaling and the lowest common denominator go hand-in-hand.

You’ll also hear Adam’s take on vanity metrics and why they clash with Workweek’s values.

Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual

And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!

Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com