Perpetual

What are you doing tonight?

Say hello to the company that made the line,  “I don’t know, what do you want to do?” fall out of fashion. Adam talks to Scott Owens, Founder and CEO of DoStuff Media, about the art of creating an event media empire.

Scott explains how DoStuff Media started in Austin and expanded to over 22 cities, tackling local events and entertainment options for people who are, well… just looking for stuff to do.

Scott shares how his journey of perseverance, strategy, and execution over the past 15 years transformed his business from event promotions to a successful consumer-based subscription model. How does DoStuff continue to grow and thrive in an increasingly crowded market?

Tune in to find out exactly how Scott managed to conquer the challenges DoStuff Media faced, the opportunities he seized, and all of the valuable lessons he learned along the way.

00:00:01 - CEO Shares Secrets to Success

00:00:58 - Helping People Find Weekend Activities

00:02:22 - Starting Local Event Discovery Company Expansion

00:04:35 - Diversifying Revenue Streams for Success

00:07:35 - MDC Launches Subscription Service for Concert Tickets

00:14:21 - Mixing Humility with High Ambition

00:22:04 - Expanding Strategy in New Markets

Want to get into it further?

Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!

NFTs, blockchain, and web3, oh my!

If money never sleeps—then crypto has so much caffeine coursing through its veins, that it literally couldn't sleep even if it tried. But you still have to.

So as a media company, how can you keep up with the rollercoaster ride that is crypto?

Meet crypto expert Jarrod Dicker, lead partner and creator of TCG Crypto and former VP of Commercial at The Washington Post. Jarrod chats with Adam about the unique challenges of the crypto market and explains why it’s revolutionizing the way consumers are spending money on content.

How are newer, more innovative subscription models paving the way for exciting changes in the news media industry? Adam and Jarrod discuss how the intersection of journalism and crypto is creating radically different ways of digital content consumption—and what this means for content-first companies. 

Tune in now, sleep soundly later.

00:00:00 - Life's Pivotal Moments in Blogging

00:00:47 - Unique Journey from Journalism to Crypto

00:11:04 - Navigating the Swings of Crypto

00:14:43 - Reimagining Subscription Models with Crypto

00:16:40 - Innovating Subscription Models for Creators

00:21:17 - Navigating the Crypto Landscape for Consumers

00:25:22 - Crypto's Rise as Core Focus

00:29:06 - Scaling Struggles in the Crypto Industry

00:31:05 - Future of AI and Crypto

Follow Jarrod: 

LinkedIn: https://www.linkedin.com/in/jarroddicker/

Twitter: https://twitter.com/jarroddicker

Want to get into it further? 

Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!

Meet the anonymous man behind the revolutionary Twitter account that’s making the automotive industry more transparent than ever before. That's right—Yossi Levi’s finally stepping out of the shadows of anonymity and sitting down with Adam to share his personal experience and insights into the automotive industry. From starting an anonymous account to unveiling his personal story and building a strong following, Yossi discusses the challenges and successes he encountered along the way.

Yossi and Adam chat about the importance of content market fit and monetization strategies and explain how building leverage and support early on is essential to staying afloat in the creator economy. They also explore the value of offering unique insights and content, the power of building relationships with influential voices, and the potential for growth in the B2B automotive media space.

Learn how to navigate the ever-changing landscape of content creation and audience engagement—tune in now! 

00:00:49 - Car Business Prodigy Transforms Industry

00:06:44 - Twitter Account Growth

00:10:44 - Finding Content Market Fit Quickly

00:13:30 - Reinventing Car Dealership Personas with Unique Content

00:19:00 - How to Engage High-Power Audiences

00:19:54 - Unveiling the Story Behind a Podcast Launch

00:25:05 - Impact of Timing on Video Distribution

00:26:18 - Building Relationships: Key to Launch Success

00:29:38 - Building Leverage Early for Success

00:36:08 - Monetization Strategy for an Insights-Driven Brand

00:39:43 - Establishing Accountability Through Customer Base

00:44:36 - Focusing on Long-Term Growth Strategies

Want to get into it further? 

Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!

How does the co-founder of the nation’s fastest-growing newsletter-first media company think about scaling, investing, and running a local media company? 

Adam sits down with Ryan Heafy, the CEO of 6AM City, to discuss the ins and outs of local media and the challenges and opportunities it presents. Ryan shares how his passion for the local economic development of communities led him to create 6AM City and how the community-led newsletter managed to capture a sustainable local revenue source in the process. 

What are his top strategies for increasing LTV? How does Ryan think about advertising? And what’s the true importance of geolocation when selling? Tune in to learn how 6AM City is revolutionizing the local media landscape and what the future holds for the industry.

00:00:28 - Capitalizing on Local Pride Through Newsletters

00:04:14 - Expanding Into New Cities

00:06:42 - How Locals Sell Their City

00:08:30 - Staffing Sales Teams for Regional Growth

00:11:19 - Deciding When to Divest from a City

00:14:26 - Rapid Expansion Teaches Valuable Lessons

00:16:56 - Strategic Partnership with Tegna Announced

00:22:57 - Success Secrets

00:26:46 - Exciting Media Changes in Next 5 Years

Learn More About 6am City: 

Website: https://6amcity.com

Follow Ryan: 

LinkedIn: https://www.linkedin.com/in/ryanheafy/

Twitter: https://twitter.com/ryanheafy

Want to get into it further? 

Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!

Discover the fascinating story behind FreightWaves and its founder, Craig Fuller, who scaled the niche media company into one of the most authoritative voices in the supply chain industry.

Craig shares insights into the challenges of running a founder-driven business and the importance of building relationships with direct revenue. What was the process of venture funding like for Freighwaves, and how does he think about go-to-market strategy, valuation, and investor exits? Craig also discusses the unique content-supported X model and the value of an engaged media audience with purchasing power. 

Learn about the company's growth strategies, including acquisitions and the split between its media and SaaS businesses. 

Don't miss out on Craig's thoughts on the future of the media ecosystem and the power of content in the coming decade.

00:03:16 - Splitting Media Business to Maximize Valuation

00:08:23 - Using Negative CACs for Product Success

00:09:31 - Separating Data and Media Businesses

00:12:37 - Founders' Reluctance to Sell Businesses

00:14:39 - Leveraging Content to Boost Sales

00:16:06 - Creating Editorial Authenticity in Media

00:21:21 - Print Publication: A Hidden Gem

00:26:34 - Founder Concerns on Print Publications

00:35:16 - Managing Weekly Executive Reports Efficiently

00:36:23 - Firecrown Acquires Marine Aviation Supply

00:37:31 - Managing Teams: An Entrepreneur's Challenge

Learn More About Freightwaves: 

Website: https://www.freightwaves.com

Follow Craig: 

LinkedIn: https://www.linkedin.com/in/incab/

Want to get into it further? 

Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!

Think sports media is mainstream? Meet the company that believes sports media isn’t nearly mainstream enough. 

It’s Adam v. Adam as Adam White, CEO and founder of Front Office Sports drops by the pod to discuss the future of sports media and reveal how FSO is creating a unique and engaging media experience by merging the brand with the power of its team’s individual personalities. 

Adam breaks down FSO’s key business pillars and explains their play-by-play approach to thinking about commercial opportunities beyond just advertising. How do they manage to navigate the niche media market? And how does FSO think about valuation when raising money? 

Don’t miss out on this jam-packed conversation with one of sports media’s fastest-growing companies. 

00:00:32 - Making Sports Mainstream: A Vision

00:05:25 - Axios's Audience Strategy Evolution Explained

00:08:36 - Pricing Out Partners with Rapid Growth

00:13:56 - Media Founders' Partnership Flexibility and Growth

00:22:37 - Consider Valuation When Raising Money

00:28:11 - Future of Niche Media Publications

00:35:29 - Brands Serving Prosumer Consumers Trend

Check Out Front Office Sports: 

Website: https://frontofficesports.com

Follow Adam White: 

LinkedIn: https://www.linkedin.com/in/adam-white-85ab4389/

Want to get into it further? 

Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!

How did the internet’s most successful gardening content creator go from homesteading in his backyard to garnering a multi-million dollar investment deal? 

Kevin Espiritu, founder of Epic Gardening, chats with Adam about building an ecosystem of content and finding ways to focus on the core pillars of your business that matter most.

Learn how Kevin’s passion for gardening grew into an entrepreneurial endeavor of epic proportions as he explains how he successfully scaled Epic Gardening from a backyard business to a multi-million dollar empire. How did understanding the value of authentic content creation fuel his success? And how did his unique team of gardening creators help pave the way for Epic Gardening’s future growth?

Kevin explores the importance of following the strengths of your creators to guide the business process before diving into the challenges of scaling products and the nuances of navigating business/influencer relationships.

00:00:48 - From Blog to Product Success

00:08:00 – Epic Gardening’s Massive Growth

00:11:28 – Operating as a Content-First Companies

00:13:40 - Creating Brands Through Diverse Creators

00:19:15 - Building a Talent Network Ecosystem

00:22:32 - Podcast Theme: Content of Commerce

00:29:55 - Assessing Growth Against Home Improvement

00:35:08 - Exciting Industry Trends in Content

Learn More About Epic Gardening: 

Website: https://www.epicgardening.com

Instagram: https://www.instagram.com/epicgardening

YouTube: https://www.youtube.com/c/EpicGardening

Follow Kevin: 

LinkedIn: https://www.linkedin.com/in/kevinespiritu

Want to get into it further? 

Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!

Discover the secrets to building a successful media network and one of the largest female marketplaces in audio with Michael Bosstick, CEO of Dear Media. 

In this episode, Michael shares his insights on managing hybrid environments, the importance of authenticity in media, and the value of niche content. Learn how Dear Media has navigated the changing landscape of consumer attention and why consistency is key in podcasting.

Michael also discusses the role of culture in talent selection and the future of brands as content businesses. How do sponsorships often degrade the value and authenticity of content and how can businesses ensure creators are given the proper tools to remain authentic to their original vision? 

Tune in to gain valuable knowledge and stay ahead in the world of media and marketing.

00:00:00 - Brands Must Embrace Content Marketing

00:01:08 - How the Dear Media Podcast Network Drives Engagement

00:12:24 - Prioritizing Content Creation for Podcast Success

00:18:13 - Navigating Political Correctness in Media

00:24:18 - When Brands Are Slow to Adapt to Consumer Attention Shifts

00:25:35 - Short vs. Long Form Audiences

00:32:47 - Turning Away Creators: Building Brand Value

00:35:45 - Identifying Talent: Culture Comes First

00:41:17 - Building a Modern Media Business

00:47:08 - Master Class in Building a Season

Want to get into it further? 

Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!

Discover the story behind Community Impact, a hyperlocal news source distributing information by print and email to millions of local residents in the Austin area. 

John Garrett, the founder of Community Impact, chats with Adam about his entrepreneurial journey and the critical moments that shaped the business. John shares why risk-taking is essential to starting any business, the importance of selling upfront ads, and how the company's unique distribution cadence led it down the path of sustainability. 

How is Community Impact managing to succeed in the fledgling industry of digital and print news? 

Tune in to find out exactly how Community Impact has achieved success without raising outside capital and what their unique vision for the future of the news industry entails. 

00:00:02 - John's Gratitude for Industry Contributions

00:00:13 - Starting a Community Impact Business

00:05:17 - Bootstrap Founder's $39,000 Success Story

00:06:18 - Smart Business Growth Through Risk-Taking

00:11:59 - Geographic Strategy: The Game of Risk

00:17:32 - Dallas Morning News Grows Subscriber Base

00:24:37 - Approaching Business Differently: Revenue Strategy

00:26:59 - Balancing Regional and Corporate Costs

00:31:29 - Exciting Industry Evolution in Five Years

Learn More About Community Impact:

Website: https://communityimpact.com

Follow John: 

LinkedIn: https://www.linkedin.com/in/jpgarrett/

Want to get into it further? 

Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!

Meet the man responsible for giving the oil and gas industry a much-needed reboot. 

Collin Mclellan drops by the pod to chat with Adam about how he’s changing the way the world thinks about energy, starting with his company, Digital Wildcatters, a community-based organization dedicated to connecting energy workers to other professionals.

Collin shares how Digital Wildcatters is building a community through content and why his brand is hedging its bets on the power of authentic storytelling. Discover the scrappy strategies Digital Wildcatters used to make it to the forefront of the oil and gas industry, the unique challenges they faced raising funds during the Pandemic, and what Collin believes the future of vertical professional networks has in store for their company.  

Plus, what is Adam most excited about for the future of the energy industry in the next five years? Tune in to gain a fresh new perspective on one of the world’s most influential industries. 

00:00:39 - Fresh Perspectives on Oil, Gas, and Media Industries

00:01:38 - Building a Community of Energy Professionals

00:03:56 - The Power of Starting a Podcast

00:05:27 - Content vs. Media Strategy Success

00:13:23 - Building a Media Company Through Events

00:14:23 - Accelerating Energy Professionals' Careers Amidst Covid

00:20:35 - Collide: Knowledge Sharing for Energy Professionals

00:27:39 - Digital Wildcatters: The Future of Media

00:30:10 - Building Community vs. Creating Audience

00:37:21 - The Future of Media: Vertical Communities with Digital and Real-Life Elements

Follow Collin: 

LinkedIn: https://www.linkedin.com/in/collin-mclelland/

Website: https://digitalwildcatters.com/?utm_campaign=linkedin_landing&utm_medium=social&utm_source=linkedin

Want to get into it further? 

Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves

Thank you so much!