January 21, 2025

S32 Ep2: Paul Bartel - The New Front Lines: How we win the war on misinformation

20 minutes

In today’s episode, Steve sits down with Paul Bartel, a senior intelligence analyst with PeakMetrics. Paul was previously with the Defense Intelligence Agency, and he speaks with Steve about his experience working in the government sector, how the public and private sectors can cooperate more effectively, and what businesses can do to protect themselves from misinformation campaigns.

Key Takeaways:

Generative AI is rapidly changing the nature of misinformation.

Social media companies must take more responsibility for moderating the content on their platforms.

To protect your organization from damage from misinformation, being aware of the current information environment and what information is out there about you, is key.

Tune in to hear more about:

Paul Bartel’s background with the Defense Intelligence Agency (1:30)

The three primary sources of misinformation in the US (4:40)

How businesses can adapt to the changing information environment (17:56)

Standout Quotes:

“I think one of the biggest things that we have going now, and this is obviously in every sort of sector, is the use of generative AI. So what we're seeing a lot in social media now is instead of just random accounts that might be controlled by a person or two, what you're seeing is hundreds and hundreds of bot accounts that are able to push forward a large amount of information very quickly.” - Paul Bartel

“The biggest thing I think that needs to start happening is the social media companies really especially need to take accountability for their own clientele base that might be spreading the misinformation.” - Paul Bartel

“Getting an early handle on what's being said about them, and the information environment at large, can help them [organizations] navigate a lot of the challenges that we see in an information environment that's pushing out more and more information and can change on a minute to minute, hour to hour basis.” - Paul Bartel

Mentioned in this episode:

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