Welcome to season 3 of the SMACK Hospitality Podcast!

To start the season in style, our season opener took place in Amsterdam and we spoke to Michael Levie of citizenM. Michael told us about the journey and hierarchy structure of citizenM and why it is totally different to other hotel companies. He also shared his experience on what it takes for a brand to establish itself, how important it is to have shared values amongst the team and how travel and education in the industry has evolved and will continue to do so.

Share your thoughts with us in the comments and enjoy the show!