Welcome back to Season 3 of Your Marketing Mates!

This season we're doing something a little different and looking at the '10 fundamentals of digital marketing'. Each episode will cover off one skill or knowledge area to develop during your marketing career.

In S3E1 we are diving into how you can better understand your customers and why this will benefit your marketing in the long term. **Spoiler alert** - it involves customer research and persona development.

Basically, if you're treating your customer personas like dating profiles you're doing it right.

The survey tools we mentioned in this episode are:

• Typeform
• Survey Monkey

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