Most demand generation and marketing peeps have a relatable struggle in 2023. With a questionable economy, cutbacks are common theme. In this episode, Paul Slack, CEO of Vende Digital, and host Jesse McFarland how to scale up marketing in 2023 with less resources. They also discuss what has changed with the modern B2B buyer and a special segment for young marketing professionals. This and more as they talk about marketing while drinking beer.