Brands and Brews Marketing Podcast

Brands and Brews Marketing Podcast

By Brands and BrewsBusinessMarketing
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Brands and Brews Marketing Podcast episodes

  • S5E2 - The Power of LinkedIn Ghostwriting and Outreach with Ger Flanagan

    Ger Flanagan joins Jesse McFarland on the Brands and Brews Marketing Podcast to talk about ghostwriting, LinkedIn outreach, and what it really takes to grow your influence as a business owner. Ger, founder of Acquired Digital, shares his journey from sports journalist in Ireland to agency founder helping others win on LinkedIn.

    If you're building a personal brand or running outreach campaigns, this episode is packed with actionable insight—and a little Guinness wisdom too.

    47 min
  • S5E1 - The Journey of a Young Marketing Agency Entrepreneur with William Turner

    In this Season 5 kickoff episode of the Brands and Brews Marketing Podcast, host Jesse McFarland chats with William Turner—Lead Writer at SpearPoint Marketing and founder of William & Friends. Over a couple of brews, they dive into William’s path to entrepreneurship and the 8 lessons he’s learned as a young agency owner, including why boldness matters, how to find mentors, and why there’s no one-size-fits-all roadmap to success.

    They also tackle fun rapid-fire questions about favorite Denver spots, beers, and business advice. Whether you're an aspiring entrepreneur or seasoned marketer, this episode is packed with insight and personality.

    37 min
  • S3E18 - B2B Affiliate Marketing with Dustin Howes

    About The Guest(s):

    Dustin Howes is a coaching affiliate marketer and consultant. He is the founder of Performance Marketing Manager, where he offers a course and coaching to help businesses succeed in affiliate marketing. Dustin has over 10 years of experience in the industry and has worked with numerous brands to develop successful affiliate programs.

    Summary:

    Dustin Howes joins the Brands and Brews Marketing podcast to discuss affiliate marketing. He explains that affiliate marketing is a partnership between a publisher and a merchant, where the publisher promotes the merchant's products or services and receives a commission for any resulting sales. Dustin emphasizes the importance of having a well-defined strategy and hiring an affiliate manager to ensure the success of an affiliate program. He also highlights the growing role of affiliate marketing in the B2B space, particularly in the SaaS industry.

    Key Takeaways:

    • Affiliate marketing is a partnership between a publisher and a merchant, where the publisher promotes the merchant's products and receives a commission for sales.
    • Hiring an affiliate manager or working with an agency can greatly improve the success of an affiliate program.
    • Affiliate marketing is expanding in the B2B space, particularly in the SaaS industry.
      • 35 min
    • S3E17 - SEO & Content AI with Tom Winter Founder of SEOwind

      Jesse McFarland and Tom Winter discuss the evolving nature of SEO and the role of AI in content creation. They emphasize the importance of feeding AI with knowledge to produce valuable content. Tom shares his experience with using AI in content creation and the positive results it has yielded. They also discuss the potential future of AI in SEO and the need for humans to adapt and work alongside AI to enhance their skills. The conversation highlights the value of adding a human touch to AI-generated content and the potential for AI to become an expert in specific fields.

      Key Takeaways:

      1. AI is faster at processing data than humans, making it a valuable tool for content creation.
      2. Feeding AI with knowledge is crucial for obtaining high-quality output.
      3. AI and humans can work together in a "cyber method" to achieve better results than either can achieve alone.
      4. AI-generated content must provide value and be helpful to users to be effective.
      5. Adding a human touch to AI-generated content enhances its quality and relevance.

        6. Quotes:

        • "AI is far better at going through a lot of data than humans because it's faster."
        • "Garbage in, garbage out. If you don't feed AI with data, you will not get value out of it."
        • "Every content writer will become a manager, an editor, an architect of content, managing a team of AI writers."
        • "From Google's perspective, it doesn't matter if content is AI-written or human-written, as long as it is helpful."
        • "AI can be an expert in a field if you feed it with specific knowledge."

          • For more information on this episode and others, go here: https://brandsandbrews.com/episodes/

          32 min
        • S3E16 - 5 Growth Strategies to Build Brand & Create Demand in 2023 with Andrew Bolis

          Are you a startup struggling to grow your brand and create demand? In this episode of the Brands of Brew Marketing Podcast, Andrew Bolis shares his top five growth strategies for startups in 2023. The most valuable lesson from this podcast is that startups should focus on affordable and sustainable strategies that create demand and build brand over time. Andrew emphasizes the importance of using existing content and focusing on distribution to get in front of the right people.

          5 Growth Strategies to Build Brand & Create Demand in 2023 by Andrew Bolis:

          1) Use cold email sequences to distribute relevant, high-quality, ungated content.

          2) Deploy a company-wide LinkedIn program.

          3) Partner with other companies on virtual events and research reports then cross-promote them.

          4) Tap into existing communities, build an active presence and distribute your content.

          5) Build your own community. Start by hosting a monthly invite-only virtual roundtable.


          To read more about our episodes, go here: https://brandsandbrews.com/episodes/




          36 min
        • S3E15 - How to Help Business Coaches Scale Up to $250 to 7 Figures with Jessica Yarbrough

          Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists for coaches and consultants who want to sell and scale ultra-high-end services. Her background is in international business and she has built multiple companies.

          In this episode, Jessica shares how to scale your coaching or consulting business.


          You can find this episode here: https://brandsandbrews.com/episodes/


          Timestamp for this episode.


          • Underselling and Undervaluing [00:02:55]
          • Pricing Strategies [00:05:05]
          • Finding Leads [00:02:55]
          • Leveraging Referrals and Other People's Traffic [00:07:27] 
          • Scaling Your Consulting Business [00:10:38]
          • Leveraging LinkedIn for Lead Generation [00:12:48] 
          • Networking and LinkedIn [00:14:34] 
          • Importance of Targeted Audience on LinkedIn [00:16:28]
          • Advice for New Coaches and Consultants [00:20:25]
          • The value of coaching [00:21:52]
          • Challenges with online courses [00:23:09]
          • Finding Jessica Yarborough [00:23:44]
            • 25 min

          About Brands and Brews Marketing Podcast

          From the publisher's feed

          An unprofessional and after hours marketing podcast for marketing professionals, emerging marketers, and business minded people interested in marketing. Marketing Directors: Jesse McFarland and Kirill…