In this episode of the Brands and Brew Marketing Podcast, Jesse and Tamara discuss the importance of product marketing for software companies. They emphasize the need to understand the target audience and industry, while also being open to new perspectives and opportunities. Tamara shares tips for finding a target audience for a new product, such as hosting webinars and analyzing the response to them. They also discuss the challenges of cross-departmental collaboration in product marketing and the pros and cons of working in a startup. Overall, the episode highlights the crucial role of product marketing in communicating the value of a product to the target audience.

Host: Jesse McFarland

Guest: Tamara Bizyuk - Product Marketer in Saas

Here's a timestamp:

Importance of product marketing for software [00:05:52]

Tips for finding a target audience for a new product [00:09:03]

Product Marketing for Software [00:11:18]

Finding Ideal Consumer for a Product TAM, SAM, SOM [00:16:14]

In this episode, Host Jesse McFarland meets with Lauren Schwartz, CEO and founder of Loft325. Lauren shares the importance of good design in marketing and branding for e-commerce companies all while Jesse drinks beer. :)

Here's a timestamp:

You can see this episode all others at the Brands and Brews Marketing Podcast website.

In this episode, Host Jesse McFarland meets with Lauren Schwartz, CEO and founder of Loft325. Lauren shares the importance of good design in marketing and branding for e-commerce companies all while Jesse drinks beer. :)

Here's a timestamp:

You can see this episode all others at the Brands and Brews Marketing Podcast website.

Jesse gets a lesson on the beer industry with the host of Good Beer Matters, Jeremy Storton. In this episode, Jeremy shares his knowledge of good beer and the story of Czechvar vs Budweiser. Plus, the challenges of growth and marketing in the beer industry and what it takes for a brewery to flourish in today's competitive environment. Further, a segment on how to get started in the beer industry. This and more as Jesse and Jeremy talk about beer and marketing while drinking beer...

In this episode we talk about the value of YouTube Ads and the fundamentals on how create them. Marcus Svedin is a YouTube Ads Specialist and the Co-Founder of Titan Marketer. He shares with us (in detail) on how a SMB should properly create a Youtube Ad from A to Z. This includes, targeting, budgeting, and the script of the video. Also, strategies for business owners to maximize their budget with ad testing, script testing, re-targeting, and what an ideal ROI should look like with a Youtube Ad campaign. Plus, some additional resources on YouTube advertising for business owners. This and more as we talk about marketing while drinking beer.

Most demand generation and marketing peeps have a relatable struggle in 2023. With a questionable economy, cutbacks are common theme. In this episode, Paul Slack, CEO of Vende Digital, and host Jesse McFarland how to scale up marketing in 2023 with less resources. They also discuss what has changed with the modern B2B buyer and a special segment for young marketing professionals. This and more as they talk about marketing while drinking beer.

Branding is constantly evolving. In this episode, Jesse meets with branding director, Suran Ravi and he shares where brands struggle and examples of ones that do it well. Plus, branding in the metaverse and some great insight for emerging marketers. This and more as they talk about marketing while drinking beer.

Alan Tarr is the Founder and Chief Content Officer of "How To Write Copy" at Write Like a Madman University, and..... he love's to write. Alan is a true "Madman" and trained at a top-5 Madison Avenue ad agency and has spent over 35 years writing copy for large international corporations to small businesses. In this episode, we talk about the history of copy writing and the impact of good content. This and more as we talk about marketing, while drinking beer.

Jesse and Kirill play a CMO draft game to demonstrated how they would create a marketing strategy with a limited budget. They each pick one marketing channel (SEO, PPC, Social, etc.) at a time and then explain why they chose that channel. Each channel is then removed from the draft board after it's picked. Listen to hear what they chose and you can see the draft board and Jesse and Kirill's picks on brandsandbrews.com.

Ryan Burklo is a financial advisor and senior partner of Quantified Financial Partners and the host of the Beer and Money podcast. In this episode, we talk about how podcasting generates demand for his business and how its a key marketing initiative for creating new customers. This and more as we talk about marketing, while drinking beer.