Brands and Brews Marketing Podcast

S3E13 - Creating a Winning Design Strategy for E-commerce Brands with Lauren Schwartz

Listen Later

In this episode, Host Jesse McFarland meets with Lauren Schwartz, CEO and founder of Loft325. Lauren shares the importance of good design in marketing and branding for e-commerce companies all while Jesse drinks beer. :)

Here's a timestamp:

  • Montucky Cold Snack Branding [00:00:48]
  • Difference between Designer and Creative [00:04:15] 
  • Value of Good Design for Companies [00:06:03] 
  • The role of design in e-commerce [00:09:43] 
  • Starting a design strategy for e-commerce [00:12:13]
  • Examples of brands with successful creative strategies [00:13:29] 
  • Creativity and AI [00:18:36] 
  • Starting a Design Career [00:21:18]
  • Starting Loft325 [00:24:04] 
  • Building Trust with Difficult Clients [00:26:54] 
  • Challenges of Design ROI [00:27:42] 
  • Importance of Transparency in Creative Work [00:29:32] 

    • You can see this episode all others at the Brands and Brews Marketing Podcast website.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Brands and Brews Marketing PodcastBy Brands and Brews
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    1 ratings