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S3e11 – How to Get Your Product Into Stores Like Kroger’s and Publix; Angela Flatland Discusses Working as a Non-Foods Supplier to Grocery Retailers
Much like the King of England was born into his life as royalty, I was born into this life of the grocery industry. Okay okay, royalty and grocery cannot even be compared but I thought that would be a good ice breaker to introduce myself. It was about 30 years ago that my father had started a distribution company for licensed sports product (NCAA, NFL, NBA, MLB, NHL, FIFA, NASCAR) to grocery, drug and c-stores where we created shopper marketing displays and did category management. In middle school and high school, I would spend my summers and weekends working in the warehouse doing pick n pack for chains like Meijer and Kroger. In high school, I started to work with vendors, handle shipping logistics, work with account management for the retailers. In college, I owned the accounts for Publix, Walgreens and CVS where I worked with category managers, buyers, district managers and store managers. I built p.o.p. displays and planograms as well as sold product through corporate offices. In 2015, I joined SwiftIQ, a data analytics start-up because I have a passion for helping the industry move forward to compete with e-commerce and best serve shopper needs. I brought the first grocery chain client and a $26.5B CPG client. To be all hands on deck for the companies needs, I transitioned to client success to consult with clients to take the data to create activations in shopper marketing, shrinkage, distribution and new retailer promotional programs.
The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com
The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com
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By Carmine Denisco
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9595 ratings
Much like the King of England was born into his life as royalty, I was born into this life of the grocery industry. Okay okay, royalty and grocery cannot even be compared but I thought that would be a good ice breaker to introduce myself. It was about 30 years ago that my father had started a distribution company for licensed sports product (NCAA, NFL, NBA, MLB, NHL, FIFA, NASCAR) to grocery, drug and c-stores where we created shopper marketing displays and did category management. In middle school and high school, I would spend my summers and weekends working in the warehouse doing pick n pack for chains like Meijer and Kroger. In high school, I started to work with vendors, handle shipping logistics, work with account management for the retailers. In college, I owned the accounts for Publix, Walgreens and CVS where I worked with category managers, buyers, district managers and store managers. I built p.o.p. displays and planograms as well as sold product through corporate offices. In 2015, I joined SwiftIQ, a data analytics start-up because I have a passion for helping the industry move forward to compete with e-commerce and best serve shopper needs. I brought the first grocery chain client and a $26.5B CPG client. To be all hands on deck for the companies needs, I transitioned to client success to consult with clients to take the data to create activations in shopper marketing, shrinkage, distribution and new retailer promotional programs.
The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com
The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com