Marketing strategies are a topic we get VERY excited about! Not only does it set the strategic tone for your marketing activity, but it's your secret weapon to refer back to when choosing channels, targeting, messaging, and your offers.

The 5 W's of a marketing strategy are:

1. Why - Business goals and objectives, setting the scene.
2. What - What part do you play? What are you going to measure? What budget?
3. Who - Audience and competitor analysis, SWOT
4. Where - Channels (*Spoiler for next episode*)
5. When - Rollout plan and timeline. Phase your marketing rollout into quarters, particularly if you're running campaigns.

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Let us know what you thought of this episode or if you have any other tips for creating a marketing strategy. We'd love to hear from you.

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