When it’s time to craft a channel strategy it’s not uncommon to feel a little unsure about where to start. Do you start a TikTok? All the cool kids are doing it… what about Instagram Reels? Should you create a LinkedIn, or maybe a Pinterest account…!?

Take a breath. In this episode, we’re diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your marketing objectives and your customers.

If you haven’t listened to episodes 1 & 2 of Season 3, we’d recommend taking listen prior to this episode.

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