Author, speaker, futurist and consultant Mark Schaefer joins “The History Factory Podcast” to discuss the past, present and future of marketing and share insights from his latest book, “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.”

S3E5: Belonging to the Brand with Mark Schaefer

Join us on the digital airwaves with The History Factory Podcast, which takes a refreshing look at the rich and sometimes provocative heritage of major U.S. and global organizations. Host Jason Dressel, Managing Director at History Factory, and his guests explore current events and other topics related to business heritage. Company history comes alive in this engaging, thought-provoking show.

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S3E5: Belonging to the Brand with Mark Schaefer

S3E5: Belonging to the Brand with Mark Schaefer