Drum roll, please! Welcome to the first episode of the “Chats with our mates” series, where we sit down with industry experts to hear about their specialist skills, career journeys and of course, extract as many gems of wisdom as we can.

In this episode, we’re chatting with our friend, mentor, and copywriting expert, Malcolm Auld.

Mal has experience running multinational agencies, marketing departments, start-ups, a SaaS business, bricks n mortar, and online retail businesses. He has also published 6 marketing books and taught executives in 22 countries. Living and working in the USA, Asia, and Australia has given Mal wide exposure to different cultures.

Some of the excellent resources and authors Mal recommends in this episode include…

• Drayton Bird - “How to write sales letters that sell”
• John Caples - “Tested advertising methods”
• Ken Roman - “Writing that works”

And industry gurus such as:

• David Ogilvy
• Dan Kennedy
• Neil Patel (SEO specialist)
• Clayton Makepeace - Very Good Copy newsletter
• Joe Sugarman - newsletter

Mal is also releasing a copywriting course by the end of the year! Stay tuned.

In the meantime, you can subscribe to Malcolm’s blog.

 

We hope you enjoy this episode! Please connect with us on socials - we love hearing from you. We’re also keen to hear who you’d like us to chat with on the pod?

• LinkedIn - /your-marketing-mates
• Instagram - @yourmarketingmates

Belle & Liz x