Your Marketing Mates

S3E7 - 4 tips for strategic content marketing


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This week we’re talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience.

As Belle puts it in this episode - “Content is basically whatever you share to your channels” and can include everything from blogs and written content to videos and social media posts.

We’ve broken down our 4 top tips on how you can crush it with your content marketing strategy:

  1. Have a quarterly content focus
  2. Repurpose your content
  3. FLIP IT and share a different perspective
  4. Share your opinion

Spoiler: We may or may not sing in this episode, but you’ll have to listen to find out haha…

 

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Your Marketing MatesBy Isabelle Debnam & Liz Ballantyne