Let’s talk about sales!

Regardless of whether you’re doing in-house marketing or marketing for clients, at some point, you’re going to work with salespeople to track and generate leads from your marketing activity. Salespeople also have so much insight about your customers that you can leverage - making them the perfect marketing wingman.

In this episode we discuss a helpful sales framework known as SPIN:

1. Situation - gathering information about your customers’ situation
2. Problem - identifying customer pain points
3. Implication - understand the problems on a deeper level
4. Need-payoff - encouraging customers to explain the product benefits in their own words

PSA: Ice cream is recommended when listening to this episode.

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