The word "data" can sound a little scary. So let's start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys.

In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data:

1. Audience - overview of your website traffic and demographic insights
2. Acquisition - how are people getting to your site?
3. Behaviour - understanding where people are navigating throughout your site
4. Conversions - measuring your results against objectives.

If you're wanting to brush up on your Google Analytics skills, check out the great free online courses on Google Analytics Academy.

…

If you enjoyed this episode, don't forget to rate, review & subscribe ❤

You can also connect with us on socials.

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates