How It's Done: a Podcast for Curious Marketers

S4 / E2 A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds


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Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect between brands and journalists, the power of an authentic story, and why (and how) a successful PR campaign is measurable.


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        • Find Mark on: LinkedIn

          Find MaciasPR

          Find Kriste on: LinkedIn and Twitter

          Email Kriste: [email protected]

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          How It's Done: a Podcast for Curious MarketersBy fuoco

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